Thursday 29 April 2010

Levis Craftwork
































Yep... so like worked on the most A-mazing project ever! This has been one of the highlights of my year! Levis wanted to launch the new Regent Street store with a bang and so the Craftworkers campaign was devised!

We interviewed hundreds of up and coming "craftspeople" from around London and narrowed them down to our top 18. After a super 3 day shoot with the lovely Dean Chalkley we created some amazing iconic images of the Craftworkers. Check out http://leviscraftwork.com/

A couple of weeks following the shoot, we set out to make some short films about all of our craftpeople. Armed with make-up, accessories, a wheely bin full of apparel, an armful of questions and my amazing Camera man Jim, we set off to the deepest darkest depths of London to interview everyone.

Most memeorable moments;

Alex Turvey offering us whisky (a really nice one) at 11 in the morning.

Getting the giggles while interviewing Carla, and it taking a good 5 minutes for the two of us to stop laughing every time the other started to talk.
Gabriels lactation video of his performance artist friend (Yes it is as bizarre and intriguing as it sounds).

No comments:

Post a Comment